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Tool

Letter height and viewing distance

Choose who reads the sign, at what speed and from how far; see the letter height you need or how far a letter can be read.

Quick start

Choose who reads it

Calculation direction
Viewer

The speed limit or typical speed, for example 50 (5–150 km/h).

Metres; you can type "12.5" or "12.5 m". 0.5–1000 m.

For drivers the viewing distance comes from speed and reading time.

Advanced settings
Road setting

Junctions, traffic; 5 s manoeuvre

Visual clutter

Busy signage, lights and traffic reduce legibility (reading distance × 0.83 or × 0.67).

Keep on for a business sign: the driver reads it, slows down and turns into the entrance.

Light box; the whole face glows

Sans-serif: Helvetica, Arial and similar. Serif: Clarendon, Times and similar.

Letters

Mixed upper and lower case is a little easier to read at the same height.

Type the copy and the letters are counted.

Excluding spaces, for example 12 (1–60); each letter adds 0.1 s to the reading time.

Enter your values; the result appears here.

Asta Reklam · astareklam.com.tr · approximate calculation

Link to this calculation:

How does it work?

How does it work?

Four steps to a legible sign.

  1. Choose the viewerPedestrian or driver? For drivers, speed and road setting set the reading time.
  2. Describe the signLighting, typeface, colours and number of letters change the legibility index.
  3. Read the resultRecommended, minimum and comfortable letter height; or the reading distance of a letter.
  4. Move to materialsContinue to the channel letter LED calculation, add to the basket and request a quote.

Frequently asked questions

How far away can a sign letter be read?

On an internally lit sign with capital letters, 1 cm of letter height reads from about 3 m in good conditions (USSC legibility index 25 ft/in). A 50 cm letter therefore reads from about 150 m. On a busy street this drops by 17–33 %; for pedestrians the conservative trade rule is 1 cm of letter = 1.2 m.

How tall should letters be for a driver at 50 km/h?

On a city street, a 20-letter sign needs about 8.8 s of reading time, which is 122 m of viewing distance. With internally lit black-on-white capitals in a moderately busy setting, the minimum is 49 cm and the recommended height 50 cm.

Why does speed change the result so much?

The time a driver needs to notice the sign, read it, change lanes and turn is almost constant. When speed doubles, the distance covered in that time doubles, and so do the viewing distance and the letter height.

Are capitals or mixed case easier to read?

At the same height, upper and lower case copy is legible about 15–20 % further away than ALL CAPS, because word shapes are more familiar. Capitals still work well for logos and short brand names.

How reliable is the calculation?

The formula is based on USSC research in the United States and uses the average of test track measurements. On real roads legibility can drop by at least 35 %, which is why the tool also shows a “comfortable” value. Local regulations and facade size also affect the final decision.

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